Privacy policy

Last updated: 30 October 2025

MARLIE KIDS operates this shop and website, including all information, content, features, tools, products, and related services, in order to provide you with a personalised shopping experience (hereinafter referred to as the “Services”).

MARLIE KIDS is a store powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use our Services, make a purchase or any other transaction, or communicate with us in any way.

In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Policy shall prevail with regard to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing our Services, you acknowledge that you have read and understood how your personal information is handled.

1. Personal information we collect

The term “personal information” refers to data that identifies you directly or indirectly. It excludes anonymised data.

We may collect or process the following categories:

  • Contact details including your name, address, billing address, delivery address, telephone number, and email address.
  • Financial information including credit card, debit card, and bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items you view, place in your basket, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Your communications with us including information you provide when contacting us, for instance when submitting a customer service enquiry.
  • Device information including details about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including data about how you interact with the Services, such as when and how you access or engage with them.

2. Sources of collection

We collect personal information:

  • Directly from you (account creation, order, customer contact);
  • Automatically through cookies and similar technologies;
  • From service providers (payment, hosting, delivery);
  • From business partners (where applicable).

3. Use of personal information

We use your data to:

  • Provide and improve the Services: order management, payments, returns, preferences, notifications, customer account.
  • Marketing and advertising: sending promotional communications (email, SMS, etc.) and displaying targeted advertisements based on your online activity.
  • Security and fraud prevention: payment verification, detection of suspicious activity.
  • Communication: customer service, support, responses to your enquiries.
  • Legal compliance: meeting legal obligations and responding to competent authorities.

4. Cookies and tracking technologies

We use cookies, invisible pixels, and web beacons to enhance your experience and analyse traffic.
Cookies allow us to:

  • remember your basket contents;

  • understand your preferences;

  • measure the performance of our marketing campaigns.

You can configure your browser to refuse cookies or to be notified before they are installed.

Third-party tools used

We use:

  • Shopify to host the store and manage payments (see: Shopify Policy);

  • Google Analytics to analyse site usage (see: Google Policy) — you can disable this service here;

  • Advertising networks (Facebook, Google Ads, etc.) for targeted advertising. You may opt out of personalised advertising from these platforms or via the Digital Advertising Alliance.

Do Not Track (DNT): We do not alter our data collection practices when your browser sends a “Do Not Track” signal.

5. Disclosure of information

We may share your information:

  • with Shopify;

  • with service providers (payment, logistics, hosting, analytics);

  • with marketing partners for targeted advertising;

  • in the event of a merger, acquisition, or legal obligation.

6. Children’s data

Our Services are not intended for individuals under the age of 18.
We do not knowingly collect their personal information.
If a parent believes their child has provided us with personal data, they may contact us at hello@marlie-kids.com to request its deletion.

7. Data security and retention

We implement reasonable security measures to protect your information.
No data transmission over the Internet is entirely secure; always use secure channels.

Data is retained for as long as necessary to:

  • perform the Services;

  • meet legal obligations;

  • resolve disputes.

8. Your rights

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may lawfully refuse your request.

Right of access / right to information. You may have the right to request access to the personal information we hold about you.

Right to erasure. You may have the right to request the deletion of the personal information we hold about you.

Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.

Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.

Communication preference management. We may send you promotional emails. You may opt out at any time by using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those concerning your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following additional rights:

Objection and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw consent, this will not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise these rights through the tools provided within the Services or by contacting us using the details below.
To learn more about how Shopify processes your personal information and your related rights, please visit: https://privacy.shopify.com.

We will not penalise you for exercising any of these rights.
We may need to verify your identity before processing your request, within the limits permitted by applicable law.
In accordance with applicable law, you may appoint an authorised agent to exercise your rights on your behalf. Before accepting such a request, we will require the agent to provide proof of authorisation to act on your behalf, and we may ask you to verify your identity directly with us.
We will respond to your request within the timeframe required by law.

9. International transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or, where applicable, any equivalent agreement issued by the relevant UK authority, unless the transfer is to a country recognised as providing an adequate level of protection.

10. Changes to this Policy

We may update this Privacy Policy at any time for legal or operational reasons.
The most recent version will always be published on our website with the update date.

11. Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us, email us at hello@marlie-kids.com, or contact us at:
Rue de la Légende 45d, Sprimont, 4141, BE

For the purposes of applicable data protection legislation, we are the data controller responsible for your personal information.